welcome to lake ave.

brand marketing social media management ‍ ‍

Sarah Gramata

hi, i’m sarah!

I’ve spent the last decade building brands and telling stories, dedicated to doing so with a creative and intentional approach.

Since 2014, I’ve worked across various CPG and service brands like Real Techniques, Dr. Scholl’s, and Scrub Daddy, leading campaigns, shaping brand identities, and bringing products to life.

In early 2024, I launched lake ave. - a side project that quickly became full-time - after realizing my favorite work wasn’t just building brands, it was growing them. Especially the smaller ones with big potential.

I’m a storyteller at heart, a creative strategist by trade, and someone who genuinely loves getting in the weeds with a brand. I love figuring out what makes it special and how to make other people feel that too.

When I’m not working, I’m probably hunting for vintage finds, overthinking a creative concept, planning my next trip, or hanging out with my two cats (who are very much part of the creative process, whether they like it or not).

marketing services

  • Launching something new or ready for a refresh? I lead brand strategy, creative direction, and positioning to build identities that actually resonate. From early concept to full 360° campaigns, I’ve helped brands land in major retail spaces like Target, Sephora, and Urban Outfitters—driving up to 150% sales growth. The goal: a brand that feels cohesive, memorable, and built to scale.

  • From strategy to scheduling to community engagement, I manage your social presence end-to-end. I’ve revamped and scaled content strategies for brands like GolfCave, Grimoire NYC, and VOESH - driving stronger engagement across Instagram, TikTok, LinkedIn, and beyond. It’s not just about posting, it’s about building a brand people actually want to follow (and buy from).

  • In an oversaturated world of content, I focus on creating with intention. Every piece is rooted in your brand, your audience, and what actually performs. I’ve helped brands transform their content approach to drive real engagement and growth across platforms—because content should do more than look good, it should work.

  • I manage end-to-end campaigns across Meta and TikTok, from creative to targeting to ongoing optimization. With experience managing budgets up to $3M across Meta, TikTok, Google, and Amazon, I focus on what actually drives performance: strong creative, smart testing, and data-led decisions. The result? Better reach, stronger CTR, and more efficient growth.

  • I design and build websites that are both visually elevated and built to convert. From Shopify & Squarespace e-commerce to brand-forward sites, I create user-friendly experiences that align with your overall marketing strategy. Every site is designed with intention so it not only looks good, but supports your growth.

brands i’ve worked with
My Portfolio

answering your questions

  • I offer both retainer-based and hourly support, depending on your needs. Retainers are great for ongoing strategy, content, and management, while hourly works well for smaller projects or one-off support. I’m flexible and happy to tailor something that makes sense for your brand.

  • I love to work with every type of brand! For over a decade I’ve worked across CPG, beauty, wellness, retail, and service-based brands—from startups to more established companies. Most of my experience is in brand-driven businesses that are looking to grow, refine their identity, and scale through strong marketing.
    My favorite part about what I do is the fact that I get to work with so many different businesses in different industries.

  • Both! I’m very hands-on and can take projects from strategy through execution, whether that’s building campaigns, managing social, creating content, or overseeing paid media. You’re not just getting a plan, you’re getting someone who can actually bring it to life (and I love that part!!).

  • It depends on the size of your brand and what your needs are, but we will always start with a kickoff call to align on your goals, brand, and priorities. From there, I’ll map out a clear plan of action and next steps so we can hit the ground running. I like to keep things organized, collaborative, and as easy as possible.

  • I offer both. Some clients come to me for specific projects like a website, individual campaign, or brand refresh, while others need ongoing support. We can figure out what works best for where you’re at and go from there!

let’s connect